This Privacy Policy explains how Hurricane Fitness LLC ("we," "us," or "our") collects, uses, shares, and protects your information when you visit our website, complete our forms, or use our coaching services. By using our website or providing your information, you agree to the practices described in this policy.
1. Information We Collect
We collect information you provide directly to us, as well as information gathered automatically when you interact with our website.
Information you provide
- Contact details — your name, email address, and phone number when you book a call or submit a form.
- Health & fitness information — details you choose to share about your goals, lifestyle, training history, and starting point.
- Communications — messages, replies, and any information you send us by email, text, or our forms.
Information collected automatically
- Usage data — pages viewed, time on site, referring source, and links clicked.
- Device & technical data — IP address, browser type, device type, and operating system.
- Cookies & tracking data — collected through cookies and similar technologies as described in Section 4.
2. How We Use Your Information
- Provide our services: To schedule and conduct your consultation, deliver coaching, and personalize your program.
- Communicate with you: To send appointment confirmations, reminders, follow-ups, and respond to your inquiries.
- Marketing: To send you offers, updates, and informational content where permitted. You can opt out at any time.
- Analytics & improvement: To analyze website usage, monitor trends, and improve the functionality and experience of our website and services.
- Legal compliance: To comply with applicable laws, regulations, and legal processes.
- Fraud prevention: To detect, prevent, and address technical issues, security breaches, or fraudulent activity.
3. SMS / Text Messaging Opt-In & Consent
By providing your mobile phone number and opting in through our website forms, you expressly consent to receive recurring automated text messages (SMS and MMS) from Hurricane Fitness LLC at the phone number you provide. These messages may include:
- Appointment and scheduling confirmations
- Coaching reminders and consultation follow-ups
- Promotional offers and special deals
- Program updates and informational content
Consent is not a condition of purchase. You are not required to opt in to SMS messaging in order to purchase any of our services or products.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan. We are not responsible for any charges incurred from your carrier.
To opt out at any time, reply STOP to any message you receive from us. You will receive a one-time confirmation that you have been unsubscribed, after which you will no longer receive texts from us unless you re-opt in. For help, reply HELP or contact us using the details in Section 8.
4. Cookies & Tracking Practices
We use cookies and similar tracking technologies to enhance your experience on our website. The types we use include:
- Essential cookies — required for the website to function properly.
- Analytics cookies — help us understand how visitors use our website.
- Functional cookies — remember your preferences and settings.
- Advertising cookies — used to deliver relevant ads and measure their performance.
We may also use third-party tracking tools (such as advertising and analytics pixels) to measure the effectiveness of our marketing. You can manage or disable cookies through your browser settings, though some features of the website may not function properly if you do.
5. Data Security & Handling
We implement reasonable administrative, technical, and physical safeguards designed to protect your information, including encryption in transit, access controls, and limited internal access to personal data. We retain your information only for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Request a copy of your data in a portable format
- Opt out of marketing communications
- Withdraw consent where processing is based on consent
To exercise any of these rights, contact us using the details in Section 8. We will respond in accordance with applicable law.
7. Mobile Information Sharing
We do not sell, rent, or share your mobile phone number or SMS consent with third parties or affiliates for their marketing purposes. Mobile information collected for SMS messaging is used solely to provide the messaging services you have consented to.
8. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website or services after any modifications constitutes your acceptance of the updated policy. We encourage you to review this page periodically.